Liverpool FC have signed a new kit deal with Adidas, replacing Nike as their official sportswear partner starting next season.
According to reports, the five-year agreement is worth over £60 million ($77.36 million) per year, placing it in line with deals held by other top clubs like Arsenal, Chelsea, and Manchester City, who receive similar amounts from Adidas, Nike, and Puma.
This marks Liverpool’s third partnership with Adidas, following successful collaborations from 1985 to 1996 and 2006 to 2012. As the official kit partner, Adidas will supply match kits, training gear, and culture wear for the men’s, women’s, and Academy teams, as well as staff from the LFC Foundation.
“Liverpool FC is thrilled to welcome Adidas back to the LFC family,” said the club’s CEO, Billy Hogan. “We have shared incredible success in the past and created some of the most iconic kits in the club’s history. We look forward to working together again to deliver more unforgettable designs and support our teams’ on-field performance.”
Nike, which replaced New Balance in 2020, has been Liverpool’s kit supplier for the past five seasons. The new Adidas partnership will officially begin on August 1, 2025.
