Liverpool CEO Billy Hogan has explained the reason behind the club’s heavy spending in this summer’s transfer window, saying it has been years in the making, and now is the time to act like one of the world’s biggest teams.
The Premier League champions have spent close to £300 million already this window, led by the headline arrivals of Florian Wirtz, Hugo Ekitike, Jeremie Frimpong, and Milos Kerkez in what is shaping up to be one of the club’s boldest summer rebuilds.
It marks a big change in Liverpool’s transfer approach, especially under owners Fenway Sports Group, who are known for being careful with spending. But Hogan says this investment is part of a clear plan.
“It doesn’t just happen; it’s been years in the making,” Hogan told The Athletic.
“One of the things we’re constantly focused on is that ‘virtuous circle’. Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can. That obviously helps in terms of being able to put more back into the team.”
Hogan explained that while the spending may look heavy now, it’s all part of a bigger strategy that has been building for some time.
“The difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didn’t spend enough…”
He also said that winning the Premier League title last season, the club’s 20th league crown, has given them the confidence to act like a modern elite club.
“We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one,” he said.
“Having massive global stars come and play at Anfield, filling out stadiums in Hong Kong and Japan, those are things we expect and want to do.”
Liverpool are currently on tour in Asia and will face AC Milan in Hong Kong this Saturday before heading to Japan to take on Yokohama FM. The Reds begin their Premier League title defence at Anfield against Bournemouth on August 15.
